Everlane host open studio event in their New York office every once in a while. We have long been admiring their business model and ethic; thus we joined one of its open house and had a sneak peak in their office.
Upon arrival, we were served with cheese, short bread and mulled wine (what's better than the hot alcohol in hand in such cold weather?)
Online shopping is a love-hate addict for many of us. Personal experience: I ended up returning most of my online purchase because of wrong size or falling below expectation. Hence it is a smart move for Everlane for present all of their products in their show room from time to time. Beyond just boosting the sales, it really makes the brand more personal and approachable. And Everlane are obviously confident enough in their products to let you try on their signature silk shirt in a fitting "tent" in the studio.
Swinging away from the showroom area (and with a refill of mulled win), we saw some work stations. When not served as a showroom, this New York office actually hosts Everlane's design team. We absolutely love their mood board: the normcore style is indeed what we are into at this moment.
If you are interested in their future open studio, you may sign up for their email list for notification. Cheers!