CHANEL holds a illumination exhibit at Chelsea to promote its classic N°5 perfume, the world's first modern fragrance. The whole experience was quite spectacular for us, from the concept creativity to the on-site arrangement and presentation. After greeted by the models-off-duty (attention ladies, I'm talking about male models in suits), we entered the venue that was divided into five sections: creation, cultivation, composition, abstraction and revelation, each standing for a development stage of CHANEL N°5.
Since it's a lighting exhibit, CHANEL certainly played some magic in the installation. When we first entered the dark room, we were drawn to the two ponds filled with "jasmine" and "rose" petals, which are the light projection on the water. If you wave your hand above the pond, the petals will spread apart and short descriptions related to the scented flowers will surface.
Ernest Beaux, creator of N°5, found the olfactory inspiration on a summer expedition to the North Pole: "With the midnight sun, the lakes and rivers give off an extraordinarily fresh fragrance." This dreamy thought process was beautifully interpreted by the reflection of bright light on layers of matte sheets.
Here comes the fun part. After posing in front of the huge silhouette of CHANEL N°5 bottle, we headed to a DIY section where we punched stamps on the postcards and send them out to friends and families. (CHANEL would send to international address too!)